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Keynote presentation by Paul Klein at the 14th Annual Self-Employment in the Arts (SEA) Conference. Paul Klein teaches online courses to empower visual artists by demystifying the art world through online webinars with acknowledged art world experts. He had a cutting-edge gallery in Chicago for 25 years, writes for Huffington Post and is a SupporTED Mentor of TED fellows. His keynote talk is titled: "Why and How You Can Succeed in The Art World." The art world is convoluted and unregulated and appears difficult to navigate. By learning from people who have and are succeeding, you can better understand its villages and how to create your own path. This talk is the first step - an understanding that success is indeed possible and that by being passionate, talented, unique and engaged you will succeed. For other conference sessions or information about SEA, please visit www.selfemploymentinthearts.com. For more information about Paul Klein, please visit www.kleinartistworks.com
CanvasPop co-founder, Adrain Salamunovic, talks about how up-and-coming artists can market their works and still maintain their artistic integrity.
SO YOU WANT TO BE AN ARTIST? … The business of being an artist and working with galleries Alan K. Avery, owner Alan Avery Art Company Thank you to Charles Mitchell at Think Free Films for the video and editing! Art School: Is it worth it? o You can learn artistic rules on the Internet, by job shadowing or joining an artist co-op. o You have to learn composition, perspective, anatomy, and color theory to become a successful artist. o You have to learn the rules in order to break them. Assessment of your talent: Why do you create your artwork? o Photorealism is a technique and anyone can learn a technique. o Great artwork is when you can bring incredible ideas and creativity together with incredible technique. o Have reasons and inspiration behind your artwork. Finding a Gallery o There is a gallery for every artist. o Networking is the most valuable tool you have as an artist. o Be out in the artistic community and be seen. Challenging yourself o Being the top artist in a gallery is not necessarily the best for your career, long term. If you don’t challenge yourself, you will not experience growth as an artist. o Being around other great artists helps to elevate your work. • Rotating your artwork o Rotate your artwork a minimum of three times per year in a gallery setting. o Keeping the gallery inventory fresh will benefit your chances of being show to collectors. Pricing o You have to pay your dues, start low and work your way up the ladder. Social Media o Once you start getting a collector base, they will find you on social media. o Put your best self forward, don’t air politics on social media. The Business of Art o An art dealer has the lowest profit margin of any business , a 50/50 split with the artists is not unfair. o Galleries have to figure in the cost of running a gallery, hosting events and openings, and paying a staff. All of which comes from their 50% . o Discounting artwork devalues the art for the rest of the collection. o Many people have not been in an art gallery before. It is the gallery’s job to make people feel comfortable by speaking to and informing them about the art. Signing with a Dealer: Is it necessary? o It depends on the type of career you want. You can show at art festivals, sell your work online, or sign with a gallery. o Brick and mortar galleries will stay in business regardless of the Internet. Serious collectors want in person advice for purchasing artwork o Do not sign with an art dealer until you have gotten to know them and know it is the right gallery and experience for you. Research the gallery and the art dealer. Contracts o They exist for a reason, to protect everyone involved. The reason for a contract is because an art dealer has been burned in the past and needs to protect their interests for the future. The same goes for artists, the contract is also there to protect your interests. o If you do not understand terms in a contract, ask the dealer for clarity. If you see something you don’t like in your contract, you can ask for a revision to suit your needs. Make sure that your contract is an agreement between you and your art dealer. Make sure to read your entire contract. Does the contract deal with insurance coverage, who pays for shipping, and payment dates if a work sells? o Know what your rights are before you approach a gallery. You have the rights to your work and how you are represented. Alan Avery Art Company 656 Miami Circle, NE Atlanta, Georgia 30324 www.alanaveryartcompany.com
This four part series, presented by Andrew Graham-Dixon, explores how drawing has shaped our lives. Join him to discover the history of drawing and its relevance to the modern world.
This is a talk I gave for Tandem Press' 25th Anniversary at the Chazen Museum in Madison, Wisconsin. For additional information please visit http://kleinartistworks.com/. If you have a question, please email me at email@example.com. Thank you.